Email marketing Generate leads

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GetResponse is a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their email marketing investment.

GetResponse features:

- 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors.

- A/B Testing – To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers!

- Email Analytics – Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. See the big picture with visual graphs, and get customized reports in your inbox daily.

- Guaranteed Deliverability – GetResponse applies over 10 years of expert human and automated system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders. From the automated list hygiene, to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant.

- Social media integration – Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons and blogs today!

- Online surveys – With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in.

- GetResponse mobile apps – Keep your finger on the pulse of your campaigns! GetResponse apps for iPhone and Android give you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your address book and you’ll never miss an opportunity to grow your list and your business!

- Coaching and support – GetResponse expert staff is on hand 24 hours a day, 7 days a week to help you maximize your email marketing – and your profits. Whether you’re a team of one or 20, we’ll work with you ever step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free!

- GetResponse Enterprise – GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period. The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts

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Email Marketing for Beginners

 EMAIL MARKETING ESSENTIAL With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our email marketing for beginners guide!

What is email marketing?

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, you can send relevant information and convert prospects into customers.

People who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision.

If you build your email list with your target audience – people who can benefit from your products or services – you can be sure that email marketing will become a significant revenue stream for your business.

Email marketing has been in use long before the World Wide Web, which makes email marketing the first online marketing channel. Email marketing has been around for a long time, and it continues to lead the pack as it comes to ROI.

What are the key benefits of email marketing?

There are a few benefits of email marketing that make it the perfect choice for your digital marketing activities.

Low cost

To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to try and test various tactics.

Professional cloud-based email marketing software providers (like GetResponse) offer plans based on the size of your email marketing list (number of subscribers.) Basic plans start as low as USD 15 a month and provide features like email marketing, autoresponders, marketing automation, and landing pages – everything you need to start growing your business.

Email marketing services are perfectly scalable. You can use a basic plan to start building your contact list and upgrade to more advanced plans as your online revenue grows.

Full control

You have full control over every aspect of the email marketing communication.

You can:

• design your assets (e.g. webforms, emails, and landing pages)
• decide on the kind of email campaigns you run
• segment your email list for precise targeting
• tag your contacts for better personalization
• create marketing automation workflows with your business goals in mind
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.

Precision

When you build your list organically, ask people to confirm the subscription. This way you know that your contacts want to receive emails from your brand, which means that you’re sending emails to people who are really 
interested in your offer. Such an email list is considered high-quality and likely to bring better business results.
You can track statistics and monitor the results of your campaigns. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.

Ease of use

Creating email marketing campaigns is simple. You can 
design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors. GetResponse Email Creator is just one example.
You can track performance and edit all assets to increase the overall impact.

You can reach mobile device users

The percentage of email opens on mobile devices continues to grow. According to GetResponse Email Marketing Benchmarks, desktop opens make up 45.69% of all email opens, followed by mobile opens at 34.31%, and webmail opens at 20%.
Which means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a 
brick-and-mortar location.

Email is an owned medium

Traditionally, digital marketing strategy is divided into paid, earned, and owned media. Email falls into the owned media category. It means that your business has full control over this online marketing channel.
In fact, over time, your email list becomes your greatest online marketing asset: a massive database of people who want to hear from your brand.
If you use a professional email marketing tool, your emails will reach everyone on your email list as opposed to e.g. social media, where you cannot control your organic reach. That’s why investing too much in social media following is often called building a house on rented land.

Targeted and personalized communication

You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits.

Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a huge email list that brings impressive revenue.